Brand communication of NIVEA. How Nivea creates its brand by Daniela Rothhan

By Daniela Rothhan

Seminar paper from the yr 2015 within the topic Communications - Public relatives, ads, advertising, Social Media, grade: 1,0, , language: English, summary: the purpose of the current time period paper is to give an explanation for how NIVEA reaches out to and convinces shoppers concerning its model and items in its advertisements.

NIVEA makes use of a number of detailed thoughts in its campaigns. it'd be past the scope of this paper to provide an explanation for them all. consequently, the writer specializes in an important elements of NIVEA’s advertisements crusade which are selected to create and improve model expertise, reputation, and popularity. First, it is crucial to provide a few definitions and make differentiations. the writer then explains the chosen key elements of the ads and how they paintings. on the finish, the writer summarizes an important points. The time period paper concludes with a brief outlook at the way forward for model communication

Consumers create the basics for a company’s safe life. the matter is that it isn't effortless to arrive and persuade shoppers a few particular product or model. the reason being the lifestyles of a giant variety of items of alternative manufacturers which are interchangeable simply because they can not be qualitatively differentiated. hence, businesses desire the aid of ads in a mature industry. ads is helping to extend revenues, gains, and know-how. even though, it's not effortless to create an ads crusade that generates people’s curiosity, fascination, loads of product charm, and creates remember value.

NIVEA is a German skin care model owned by means of Beiersdorf that has been round for a hundred years. NIVEA is among the world’s most sensible recognized, greatest, and best skin care manufacturers. within the German industry, for instance, 9 out of ten humans be aware of the emblem NIVEA. In 2013, shoppers in 12 eu international locations voted NIVEA to be the main relied on skincare product. yet how did NIVEA gather that reputation?

A key issue at the back of NIVEA’s good fortune by way of model and product understanding, acceptance, and attractiveness is its model verbal exchange in advertising.

Show description

Read or Download Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising PDF

Best language communication books

Minimalismus und Understatement - die PR-Strategie der 25 records KG (German Edition)

Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public family, Werbung, advertising and marketing, Social Media, word: 1,0, Universität der Künste Berlin (Institut für Theorie und Praxis der Kommunikation), Veranstaltung: PR & Strategie, Sprache: Deutsch, summary: "Es gibt Ideen, die sind so schön, dass guy sie am liebsten selbst gehabthätte.

Critical Communication Theory: Power, Media, Gender, and Technology (Critical Media Studies: Institutions, Politics, and Culture)

Severe theorist, feminist, and censorship professional Sue Curry Jansen brings a clean point of view to modern communique inquiry. Jansen engages key questions on the center of a severe politics of communique: What can we be aware of? and the way will we are aware of it? The questions are usually not exact to our period, she notes, yet our responses to them are our personal.

Advertising and Customer Values. To what extend does one influence the other? (Aus der Reihe: stipendiaten-wissen)

Seminar paper from the 12 months 2015 within the topic Communications - Public family members, ads, advertising, Social Media, grade: 1,1, , language: English, summary: (How) Does advertisements impact shopper values? Can advertisers form their audience's cultural values of their curiosity? Or do ads easily attract values pre-existing in a society?

Organizational Moral Learning: A Communication Approach

Large paintings in psychology and neuroscience unearths that people are born with ethical intuitions, and this quantity capitalizes on that fresh perception to supply a brand new point of view on find out how to lead organizational ethics. Organizational ethical studying provides communication-based concepts for managers and leaders to inspire actual ethical discussion at paintings in order that those discussions can be utilized to?

Additional info for Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Sample text

Download PDF sample

Rated 4.54 of 5 – based on 30 votes