Civilizational changes and the competitiveness of modern by Marzena Grzesiak,Anita Richert-Kazmierska,Max Hogeforster

By Marzena Grzesiak,Anita Richert-Kazmierska,Max Hogeforster

because the mid-twentieth century, the surroundings within which we function is actually defined as turbulent, i.e. characterized via an unparalleled volume, expense, depth and complexity of adjustments. In this type of unstable setting the survival of an firm, and the extra so its improvement and upkeep of excessive aggressive place, appear to be super tricky. at the one hand, adjustments can create possibilities and supply the businesses with probabilities for the advance, at the different limit or maybe block the opportunity of their functioning available in the market. within the monograph an try was once made at classifying the civilization adjustments the trendy marketers need to face within the struggle for holding excessive competitiveness in their firms. sturdy practices are offered, for instance the commercial activation of seniors for firms. This booklet is a systematic book for the aim of its drafting, a overview of most up-to-date medical literature on firm competitiveness and innovation and the course and velocity of socio-economic adjustments, with a selected specialize in demographic alterations, was once conducted.

This booklet was once constructed as a part of the flagship undertaking of the ecu method for the Baltic Sea sector “Innovative SMEs via Gender and Age (QUICK-IGA)”.

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