Crisis Communications: A Casebook Approach: Volume 1 by Kathleen Fearn-Banks

By Kathleen Fearn-Banks

Crisis Communications: A Casebook Approach provides case reviews of organizational, company, and person crises, and analyzes the verbal exchange responses to those events. Demonstrating how execs arrange for and reply to crises, in addition to how they advance communications plans, this crucial textual content explores an important concerns relating conversation with the scoop media, staff, and shoppers in instances of challenge.

Author Kathleen Fearn-Banks examines the stairs of selecting the proper phrases to exhibit a message, deciding on the tactic and channels for supplying the message, and picking and concentrating on the main applicable publics or audiences. She additionally addresses such very important themes as averting power mismanagement of conversation in concern occasions.

Key positive aspects of this fourth version are:

  • six new situations, together with a number of overseas crises

  • current dialogue of communications know-how because it pertains to crises

  • a Companion site -- -- with extra instances in addition to supplemental fabrics for college students and lecture room assets for teachers.

A pupil Workbook is usually to be had to be used with this quantity, supplying extra pedagogy for every bankruptcy, together with dialogue questions, actions, keyword phrases, case workouts, and worksheets.

Utilizing either vintage and modern situations of real-world occasions, Crisis Communications offers scholars in public kin and company with real-world views and priceless insights for pro responses to crises. it's meant to be used in challenge communications, obstacle administration, and PR case reviews classes.

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