Survey Research in the United States: Roots and Emergence by Jean M. Converse

By Jean M. Converse

infrequently an American this day escapes being polled or surveyed or sampled. during this illuminating historical past, Jean communicate indicates how survey study got here to be possibly the one most vital improvement in twentieth-century social technology. every person attracted to survey equipment and public opinion, together with social scientists in lots of fi elds, will locate this quantity an enormous resource.Converse strains the beginnings of survey learn within the functional worlds of politics and enterprise, the place elite teams sought details to be able to infl uence mass democratic publics and markets. through the melancholy and international battle II, the government performed a huge position in constructing surveys on a countrywide scale. within the Nineteen Forties sure key people with educational connections and adventure in polling, enterprise, or govt examine introduced surveys into educational lifestyles. through the Nineteen Sixties, what used to be at first considered with suspicion had completed a degree of medical reputation of survey research.The writer attracts upon a wealth of fabric in documents, interviews, and released paintings to track the origins of the early businesses (the Bureau of utilized Social learn, the nationwide Opinion study heart, and the Survey learn middle of Michigan), and to seize the views of front-line fi gures reminiscent of Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and magnificence, revealing how educational survey examine, besides its advertisement and political cousins, got here of age within the United States.

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Survey Research in the United States: Roots and Emergence 1890-1960

Hardly ever an American at the present time escapes being polled or surveyed or sampled. during this illuminating heritage, Jean communicate indicates how survey examine got here to be probably the one most crucial improvement in twentieth-century social technological know-how. each person drawn to survey tools and public opinion, together with social scientists in lots of fi elds, will locate this quantity an immense source.

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